Small Businesses are lifeline of any economy. Small business owners are those heros of our society who takes greater risks in life in effort to seek higher returns on their capital.
Business owners strategically aquire and enhance the real estate and other tools/machines required to do the business. But often, they ignore increasingly important aspect of their digital real estate, called business website.
Websites are essential to businesses now. No one can escape from it, and users are shifting their behavior from pickup the phone and calling to going to the website and educating themselves regarding the product or services they want to buy.
So to satisfy those requirements, there are certain essential features one should have on their website.
1. Attention catching CTA(call to action)
Call to action is more important part of marketing as well as websites these days. As attentions are becoming shorter and shorter, CTAs guide user through the journey you want them to take.
You can have much better results if you have proper CTA. For contractors, it could be “Call now” or “Request a FREE quote”. It depends on businesses. But it’s important and should have.
2. Above the Fold - Slider or Images
Here is the first fold of website of one of our client. The website not only features the image, but also features some highlights and USPs of our services. It reinforces the CTA using contact form and “GET a FREE quote”.
Using attractive images and high quality above the fold can increase your conversion rate to a great extent.
3. Trust enforcing Info on the Website
As the world is changing rapidly, there are lots of scams around. When a user lands on the website, he/she wants to make sure, the business is legit and there is a real organization operating behind.
Using real and authentic bio of Founder could be great way to proof of trust. Nothing trumps the actual reviews from clients. In this case, the client had real reviews collected over the years on Houzz
4. Contact Form with Captcha
Business owners are frustrated when they receive fluff in their emails. To ensure the spam doesn’t hit their mail box, using captcha to filter the spam is more important. There are free services available from Google that can help you avoid spam easily.
5. Informative Footers
Include contact info, business hours, location and social profiles in footer. Footer is a place that’s gonna be visible on every page. Hence important to have those information.
6. Content with F Pattern
- Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F’s top bar.
- Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F’s lower bar.
- Finally, users scan the content’s left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F’s stem.
7. FAQ on Service or Product Pages
When you explain your product or services on a page, there are always questions. Instead of offering FAQ on a separate page, always offer the information right on the page itself. That helps user alot to make a decision.
These were most important 7 elements for the small website.
If you know more, please share in the comments.