What is SEO? How does it work?

This blogpost and the video below is a part of our Small Business SEO Guide. You can explore other topics in detailed here.

What is SEO?

When I explain SEO, I love to talk about this Moz’s definition of SEO.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

You must be wondering, what does this exactly mean? Let me borrow some more content from Moz and share it here.
To understand the true meaning of SEO, let’s break that definition down and look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

We have covered this in detail on the following blogpost, feel free to learn more about it here.

How does it work?

There is no single process, but you can say there are different modules of services we use to craft an SEO strategy and we follow them throughout implementation to arrive at the desired result. Here is a full blog post where we have talked about our SEO process and how we craft our SEO campaigns, feel free to take a look.

If you are a audio visual person, than here is a video for you explaining SEO basics for small business owners in details.

What are some SEO friendly website examples?

I don’t want to share specific URLs, but if you make search for a specific business service, you will find top organic results, explore them.

In most competitive niches, most of their websites are well optimized.

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