MoneyMonk Digital is a Toronto based Digital Marketing Agency, started operations in late 2015 mostly with freelancing work. Over the years, it has scaled to become a full scaled agency having a team of experts and consultants to help businesses with their marketing needs.
We truly believe in long term relationship with clients. Our experience has taught us that, we will only make money when our clients will make money, so we have incorporated our ethos in our client on boarding as well. We carefully choose whom we work with and if our exceptions match and set correctly.
There are different kind of SEO clients such as Local SEO, Ecommerce SEO, Enterprise SEO and International SEO. The SEO Services or SEO Campaigns and SEO Strategy differs based on client’s objective but overall foundations remains the following. As a transparent SEO Agency, We are sharing our process in detail here. You may compare them with other SEO Agency to evaluate ourselves. Our SEO Experts use these activities in building out full fledge SEO campaigns for businesses. Search marketing is our forte.
In SEO, Competitive analysis is one of the most important part. It help us understand the competitive landscape of industry as well as positioning of the business. At times, competitive analysis can also help us derive business insights and how certain competitors are operating their businesses. The objective of competitive research is to validate if SEO(Search Engine Optimization) is a good marketing strategy to go for or not for your business.
Once we understood that SEO is a strategy of choice, then we dive deeper into Keyword Research. At this step, we explore various keywords your customer search to access your products or services. We use various paid tools such as Ahrefs & SEMRush to draw the accurate insights. We also use free tools like Google Keyword Planner to aid our decision making. The objective of Keyword Research in SEO is to define what are the keywords we want to target and what’s valuable for us to rank etc.
Your customers will be making search such as “pet foods online”, “pet supplies”, “natural pet foods” etc with it’s monthly search volume. So we will be able to better understand and prioritize SEO efforts.
Once Keyword Research is complete, we classify the intention behind the query. Most of the times, users makes various searches to arrive at the same page. Also, the intent varies from transaction to educational. We need to map out the keywords based on full funnel. Certain keywords are top funnel keywords while certain keywords are bottom funnel. Bottom funnel keywords are often high value and most competitive.
“How to get dog hair out of rug” is a top funnel keyword. The user is barely aware of your product, but he is finding solution of his problem and your product can solve that problem. “vacuum for dog hair” is a mid funnel keyword. The user is now aware about the solution so he/she is advancing the journey. At this point, he may come across other vacuum providers as well. “One Brand Dog Hair Eraser vs Zero Brand Top Dog” is a comparison keyword. We would classify them as a mid funnel keyword. Here, the user is aware about specific brands and model hence advancing journey further. Once user is sure of what to buy, user will make a search with bottom funnel keyword that is, “best price for One Brand Dog Hair Eraser”. So until we don’t acquire the full user journey, we will not be able to bring substantial results to your bottom line or sales. Hence, Keyword Mapping & Intent Classification is most important.
Final outcome of this step is clarity on Site Structure and number of Pages needed for a website. This is very useful during web design process as well.
As soon as you have better understanding of the website structure, it’s time to plan the content on the page. There are various consideration such as Relevant Keywords, Freqency of Keywords, Number of Words, Number of Headings (H1, H2, H3, H4 etc.), Type of Content Format, FAQs, Sub Topic, Lists etc.
Detailed Content Briefs need to be prepared for each page that can help Content Writer to write the content in user friendly as well as SEO friendly way. The content brief is prepared using paid tools such as SurferSEO & ClearScope so we can make data driven decision.
The website site needs to properly crawled by Search Engines in order to rank them higher. There are number of technical issues needed to be handled to make a website SEO friendly. The most common issues are 404 errors, proper 301 redirection, fixing canonical errors, fixing hreflang issues, creating appropriate sitemap, accessible robots.txt, properly formatted external links, image alt tags, duplicated pages, pagination issues, thin content etc.
Most often than not, these issues hurt client more. The best practices needed to be followed in order to make the site properly accessible and crawlable by search engines. Once that is done, we have a higher probability of getting site indexed in search engines.
On Page SEO covers vast variety of measures. It starts with checking if the website is mobile friendly or not then tackles the issues like broken links, HTTPs availability, site loading speed, content best practices, content chunking, proper organization of content for accessibility, use of Schema Markup, image SEO etc.
The scope of On Page SEO is rather comprehensive and it often overlaps with Technical SEO at some point, but largely it covers almost all of the optimization we do on our website. By that definiation, we could consider Technical SEO as a part of On Page SEO. Over the years, On Page SEO has gained more and more importance.
“Off-Page SEO” applies to all things that you and others do away with from your website to improve the rating on a search engine result. Although many people associate SEO off-page with building a link, it goes beyond that. On-page search engine optimization takes place within the site, while off-page SEO takes place outside the site. Off page SEO is the way you spread the news about your website around the World Wide Web. Your off-page SEO job is what creates brand equity when adding to your rating in a major way.
Backlinks may be the most critical part of the off-page SEO. Since Google search is based on something called PageRank: an algorithm that looks at the quantity and consistency of backlinks leading to a web page. Some SEO professionals see PageRank as an out-of-date term, but Google has stated that it is indeed a ranking tool just last year.
A local citation is any online reference of a local business name, website, and phone number. Citations will be produced on local business pages, on blogs and applications, and on social media. Citations enable Web consumers identify nearby companies and can even have an effect on online search engine rankings. Regional companies should regularly monitor a variety of references to maintain data consistency.
Citations and local business listings frequently appear without any action being taken by the company. Citations can result from automatic collection and data flow from local business data repositories. For eg, data on a site like Infogroup will flow down to a site like Superpages.
This nature about how the web operates makes it especially necessary for local companies to maintain care over the quality about their data , ensuring that inaccurate data is found and fixed, avoiding consumer confusion, loss of sales and any adverse effects on local search rankings.
Our Strategic & Holistic Digital Marketing Approach empowers you to not only attract new visitors, but also retain them and convert them into clients.
We are performance focused, efficiency oriented agency laser focused on driving more leads and sales for your business.
SEO stands for Search Engine Optimization. We provide Search Engine Optimization service that helps businesses drive more traffic from Search Engines at no cost.
The cost depends on various factors such as industry you are in, the city you are in, your target audience whether it’s national, international, provincial or city based. Moreover, we also need to consider your competitors and how strong they are in terms of SEO. If they have been investing in SEO since few years than it’s going to be lot of work to replace them, and time ofcourse. So there is no fixed price to start with.
But to give you a general idea, minimum monthly cost for us is 500 CAD per month. But mostly, almost all of the client needs Website Redesign as well, so that adds up and monthly cost comes around $1000 to $15000 per month, considering 6 monthly installments.
We don’t have monthly contracts. You can cancel whenever you want. For easier payments, we often offer monthly installments on our website design services or other development.
But, based on our experience, we expect you to stay with us for at least 5-6 months so that our SEO Specialists we can show you the results. SEO takes time and it’s almost impossible to drive results in 1-2 months.
SEO is combination of right keyword research, proper content optimization, building a strong discover-able website using technical SEO expertise, making sure it has proper on page seo and promoting it through off page seo strategies such as link building campaigns. For more information, please read the details above.
SEO Marketing is an ongoing task. All your competitors are also investing monthly in SEO marketing strategy. As other marketing strategy, it needs regular review and modification to best fit the existing market conditions.
Also, google makes lots of changes every year to it’s algorithms and hence we need to adapt to that. Our SEO Specialists or SEO Experts can revise or improve our SEO campaigns during those montly review calls.
We set expectations with clients for 5-6 months, but based on our experience we start seeing positive results from the start of the 4th month generally.
In the past, off page SEO carried lot of value, link schemes were popular, local search wasn’t so strong, SERPs were quite simple, there was no Knowledge graph or algos like BERT, mobile sites weren’t important and keyword stuffing used to work.
Over the years, content has become more important, best user experience is the priority now, machine learning is being incorporated in search in every way, and things are getting much better for users.
Content is getting more and more important and the focus is on educating users as much as possible. The backlinks used to work in the past, they still do, but higher quality backlinks performs much better and they are harder to acquire.
Blackhat SEO refers to set of SEO practices against Search Engines guidelines. Following such practice result in gaining keyword position by manipulating Google’s algorithm.
Whitehat SEO refers to SEO practices allowed or recommended by Google or Bing.
Yes, we offer initial SEO Audit that involves a lot of SEO elements. You may take that and improve your website yourself or you may engage us for the SEO implementations and SEO Strategy.
If you want to do the full optimization, we offer Local SEO Service as well.
We have a detailed SEO guide for small business owner. Check it out.
In our experience, NO ONE CAN guarantee results for SEO. If someone is doing it to you, then you need to assess twice.
But based on our experience, we strongly believe that if best practices are applied to website, it can rank better on targeted terms. The time depends on the competitive factors explained above.
The first step is to get on a discovery to call to see if your business is a right fit for Organic SEO strategy or not. During this call, we will discuss various business details such as your potential customer or target audience, average ticket size, average profit per customer, potential to get cheaper leads other than SEO, your sales process etc.
You can just go to this contact page and request a call back.
For initial SEO strategy formation and consulting, Founder & CEO – Mihir Naik, will be working with you. This period is initial few months.
Mostly after 4th month, once the whole project has been kick-started, the team member starts executing some of the Off Page SEO tasks.
But for the main parts of execution, SEO Consultant Mihir Naik will be working with you.
We invest considerable time to understand your business and to assess what success does look like to you. Based on that assessment, we report on that metric. It could be, Online Sales, Number of Appointments, Calls generated, contact form fills etc. It also changes from time to time and on your business marketing strategy. We try to align your targets with our strategy and work efforts.
You just give us a 30 day notice and you are good to go. We need 30 days to ensure proper off boarding of your account.
When you stop working with us, we need to explain alot of things from SEO standpoint as well as some other account level information. We need to share hosting, domain, emails etc.
This question can’t be answered without understanding your competition. Not always the SEO is the answer. We need to assess a whole marketing strategy and see if SEO makes sense for you.
But based on the trend, as paid media is getting more and more expensive, businesses are relying on capturing full funnel through organic as it builds brand loyalty.
We work with almost all types of businesses. The only hard filter we put is our assessment of whether the successful marketing will be able to help you earn money or not, because we earn money while you earn money.
At times, the businesses are not competent to earn profits even thought they are generating enough leads. We try to avoid such businesses. This can happen due to various reasons such as industry, city you work in, attitude of business owner, growth appetite of business owner etc.
We want to work with the long term people for longer term.
SEO Service Toronto
SEO Company Toronto
Toronto SEO Service
We expect to bring positive impact to your existing campaigns through our business understanding and professional inplatform expertise. Here are the results you can expect on different key performing indicators.
Click Through Rate
Cost Per Action
Hood # Neighbourhood Name
129 Agincourt North
128 Agincourt South-Malvern West
42 Banbury-Don Mills
34 Bathurst Manor
76 Bay Street Corridor
52 Bayview Village
49 Bayview Woods-Steeles
39 Bedford Park-Nortown
24 Black Creek
108 Briar Hill-Belgravia
41 Bridle Path-Sunnybrook-York Mills
57 Broadview North
71 Cabbagetown-South St. James Town
96 Casa Loma
133 Centennial Scarborough
75 Church-Yonge Corridor
33 Clanton Park
92 Corso Italia-Davenport
59 Danforth – East York
47 Don Valley Village
126 Dorset Park
93 Dovercourt-Wallace Emerson-Junction
83 Dufferin Grove
62 East End-Danforth
9 Edenbridge-Humber Valley
138 Eglinton East
5 Elms-Old Rexdale
11 Eringate-Centennial-West Deane
13 Etobicoke West Mall
44 Flemingdon Park
102 Forest Hill North
101 Forest Hill South
25 Glenfield-Jane Heights
53 Henry Farm
88 High Park North
87 High Park-Swansea
134 Highland Creek
48 Hillcrest Village
8 Humber Heights-Westmount
21 Humber Summit
14 Islington-City Centre West
90 Junction Area
110 Keelesdale-Eglinton West
124 Kennedy Park
6 Kingsview Village-The Westway
15 Kingsway South
114 Lambton Baby Point
105 Lawrence Park North
103 Lawrence Park South
56 Leaside Bennington
84 Little Portugal
19 Long Branch
29 Maple Leaf
12 Markland Wood
17 Mimico (includes Humber Bay Shores)
73 Moss Park
115 Mount Dennis
2 Mount Olive-Silverstone-Jamestown
99 Mount Pleasant East
104 Mount Pleasant West
18 New Toronto
50 Newtonbrook East
36 Newtonbrook West
68 North Riverdale
74 North St. James Town
107 Oakwood Village
58 Old East York
80 Palmerston-Little Italy
45 Parkwoods Donalda
23 Pelmo Park-Humberlea
67 Playter Estates-Danforth
46 Pleasant View
72 Regent Park
98 Rosedale-Moore Park
89 Runnymede-Bloor West Village
139 Scarborough Village
85 South Parkdale
70 South Riverdale
40 St. Andrew-Windfields
118 Tam O’Shanter-Sullivan
61 Taylor-Massey (formerly Crescent Town)
63 The Beaches
3 Thistletown-Beaumond Heights
55 Thorncliffe Park
43 Victoria Village
77 Waterfront Communities-The Island
136 West Hill
1 West Humber-Clairville
91 Weston-Pelham Park
51 Willowdale East
37 Willowdale West
64 Woodbine Corridor
27 York University Heights
31 Yorkdale-Glen Park