SEO AUdit now!
SEO Audit is step by step process of ensuring search engine friendliness of the website in a way. SEO Audit involves mainly three areas. Technical SEO audit, On Page SEO Audit and Off Page SEO Audit.
In addition to this, we have developed our own SOPs in terms of things that should be there on the website from Conversation Rate Optimization Point of view, as well as reporting POV, we want to ensure we find them on the website.
It gives us 360 degree status of the website. Using these insights, we can build the action plan as well as prioritize our teps. We will discuss each of the point in detail below.
SEO audit is a great way to detect any issues or vulnerabilities on your website. The results will provide a detailed analysis of what can be improved to improve the performance of your site. There are various ways we can evaluate it’s importance,
You just need to fill out the form with your Website URL and we will be contacting you back at your preferred time.
The SEO Audit will contain comprehensive information as well as potential SEO strategy.
Even if you don’t wanna move forward with our SEO Services, you can just use this report to evaluate your SEO strength or weaknesses.
Feel free to add more context if you think it will be helpful for us during keyword research, competitive SEO strategy you are aware of, or any other information you think it is useful during SEO Audit.
As explained earlier, we accomplish SEO audit in three different stages. First is, Technical SEO Audit, Second is ON Page SEO Audit and third will be Off Page SEO Audit.
It starts with crawling the full website using tools like SEO Screaming Frog. There are other tools available such as DeepCrawl, OnCrawl etc. Full service tools like Ahrefs & SEMRush also include tools like Site Audit that will crawl the full website and deliver the full website URLs. We use this data to analyse the following issues.
We check if the website has SSL certificate or not. We advice all of our clients to migrate to HTTPs version of website.
HTTPs is nothing but HTTP but secured.
The pages on the website should be accessibly by either www version of non-www version of the URL.
We check if your website is loading on both. More often than not, we find it loading via both the URLs and in the eyes of search engines, they are duplicated content.
We try to avoid that as a best practice of SEO.
Fixing indexing issues is a first objective of any SEO audit. We want our website to be indexed in Google or Bing to drive traffic.
There are various reasons why your website is not indexed.
We check Robots.txt, Meta Tags, XML sitemaps & Javascript rendering to ensure it’s accesible by search engine crawlers properly and eventually indexable by search engine.
Businesses find is very difficult to deal with unnecessary pages generated and indexed in search engines.
They not only produce bad experience for users, but also case waste of crawl budgets.
When use try to access a webpage (URL) and finds no page, the server returns an error called Page not Found. It’s HTTP code is 404. Hence, popularly known as 404 errors. As a best practice, we try to redirect those 404 pages to appropriate pages.
When a webpage links to another website with in the website and is found no accessible then it is called a broken internal link.
According to SEO best practices, we should changing that link to a working link or should be doing a 301 redirection for the same.
When an external webpage links to the website or it’s internal page and it returns 404 error, then it is called a broken back-link.
Ideally, we should be using 301 redirect to forward this request to a relevant page.
Canonical tags (aka “rel canonical”) is a way to tell search engine which version of URL we would like to get indexed and appear in Search results.
The breadcrumb trail on the website shows the location of the website in the site hierarchy, which can allow users to recognise which navigate the web effectively. The user can navigate the whole way up the site hierarchy, one level at a time , starting from the last breadcrumb in the breadcrumb trail.
Contextual internal link from one page to another helps user navigate the website fluidly. It not only helps user journey but also helps from SEO point of view. The most linked internal page is considered as most important page of the website.
During SEO audit, we try to analyse whether you are giving enough importance to the pages that matters the most.
Visual layout of your page plays an important for Google to decide if the page layout matches the user intention or not.
Especially queries of commercial nature in eCommerce vs information query.
Image Alt text (alternative text) is an essential principle of web accessibility. It’s useful to visually impaired users. It is also important for search eing crawlers to better understand the image and help them index properly.
Thin pages are those unimportant pages on the website that has very low text and not useful to users in a significant way.
We try to look for those pages and flag them to you during SEO Audit.
Duplicate content is such content that appears on your website more than once. While it doesn’t cause a penalty from Search Engines but sometimes it impacts the search engine rankings.
Page speed is a measurement of how fast the content on your page loads. Pages with a longer load time tend to have higher bounce rates and lower average time on page. A slow page speed means that search engines can crawl fewer pages using their allocated crawl budget. Optimizing your code can dramatically increase your page speed.
Time of SEO Audit depends on the size of the website, competitive landscape, target audience, industry of the business as well as the depth we want to go to.
FREE SEO Audit that we are offering takes us 3 to 5 hours of time depending on these various factors.
We try to address as many SEO issues possible to make a case for your business. We also try to evaluate whether it’s beneficial to put marketing budgets in SEO or it’s better to go with other Digital Marketing strategies like Google Ads(SEM) or Display Ads etc.
The cost pretty much depends on time it takes. The longer the work hours, higher it will cost.
FREE SEO Audit doesn’t cost anything to the business and they can avail it compeltely free.
NO Shady practices, NO Sales calls, NO Pressure to buy our services.
Feels like TO GOOD TO BE TRUE?
Yes, it actually here.
Know why you should be working on a content audit for your website. The content audit process is a thorough analysis of all the content you have on your site. If done correctly, you should be able to detect any holes in your content so that you can change the method to better suit the intended audience. This will help you to build your content and digital strategy. A technologically advanced company.
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